Presented by John O’Brien

We keep hearing that data modeling is dead or that it’s no longer relevant with modern data technologies when in reality, it’s more important than ever. Actual data modeling seeks to demonstrate a thorough understanding of your business functions and goals to represent them accurately with data collected from its activities. With this mindset toward data modeling, you can decide which data modeling techniques are well-suited, which database technologies are ideal for its implementation, and how to distinguish data transport methods. This session will explore several essential aspects of how data modeling is critical for data management and analytics capabilities.

You will learn:

• how business understanding is different from its systems
• how data persistence and transport differ from their semantic meanings and changes
• the implications of various database technologies on data integration, management, and analytics